As you are probably aware, a website is a very important part of showcasing a product and connecting with customers. So, now that my website – www.sarahkayarts.com is a year old – I thought it was time to take a fresh look at it!
I have decided to redesign the homepage, possibly to include a 360° video. My website also includes a shop and sold page to show what is currently available to buy and also show what has sold (there may only be one of a certain style, but I can make similar pieces if someone loves one in particular.)
Having a good online presence can be a vital tool when trying to sell a product and advertise what you make. Creating a worldwide possibility for customers also requires a commitment to post regularly, have high quality images and be consistent.
Most importantly, it is necessary to select the most suitable social media platform to suit your product and focus on that, as it’s unlikely that you would use them all effectively. I use Instagram, where you can find me as @sarahkay367 and Facebook – “Sarah Kay – artist” as well as an Etsy shop – Sarah Kay arts and my website and blog.
I hope you enjoy my efforts as much as I do following other artists and interesting people, who always inspire me to think up new ideas.
One of my favourite artists to follow is Hope Blamire. She paints landscapes, mainly of the Western Isles, and her Facebook page is full of colourful photos of the scenes that inspire her, as well as her work.